Skateward

Design Campaign
Project Overview
Skateward is an organization dedicated to building skateparks for communities that do not have them. Our mission is to provide skateparks to skaters of all genders, races, ages, and sexualities to safely practice the sport they love and to have a sense of community free of harmful stereotypes. And our vision is to create a world where you can skate freely.
pink skateboard logo teal skateward logo
Identity System
Logo inspiration was drawn from skateparks themselves, the letter forms mimic the dips and rises of skateparks.
Logo mockups
Identity Manual
The identity manual provides guidelines for how to apply the different design elements including the logo.
Skateward identity manual cover mockup
skatward identity manual personality and mission statement pages mockupSkateward identity manual typography pages mockupSkateward identity manual imagery pages mockupSkateward identity manual logo pages mockup
Infographic
The infographic explains why we need more skateparks and how they benefit not only skaters but also the local community.
infographic mockup
Outdoor Ads
Outdoor ads are a great way to catch a skaters attention as well as unlikely customers driving down the road or waiting at a bus stop.
outdoor sign adbillboard adbus stop adtruck adwall ad
Online Ads
Online ads are another way to catch the eye of an otherwise unlikely customers attention.
Skateward online ad Snapchat mockupSkateward online ad Facebook mockup
Skateward online Google article page ad mockupgoogle ad larger
Website
The website was designed for people to learn more about the organization, to educate themselves, and to make donations.

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